| Location: 85 5th Street NW, Atlanta GA 30308
Technology Square Research Building
- Georgia Tech
Click here for directions
Date and time: Thursday June 16th, 8:30AM - 12:00PM
Registration will begin at 8:00AM. A complimentary continental breakfast will be provided.
Topic: Research focused on the Small and Mid-size Business (SMB) segment shows a marked increase in technology spending this year compared to last. Customer Relationship Management (CRM) tops the list of technologies SMBs are implementing to drive top and bottom line growth. The session will introduce you to CRM, discuss the business case behind the SMB push into CRM, highlight best practices for deployment and demonstrate business scenarios. Afterwards a panel discussion highlighting small business owners and their experiences implementing CRM in their organization will take place.
Presenters:
Brent Leary, CRM Essentials
Michael Thomas, CRM Essentials
Cesar del Aguila, Salesforce.com
Mark Wilson, Founder and CEO - Ryla Teleservices
Agenda:
| Onsite Registration/Breakfast |
8:00 – 8:30AM |
| Welcome |
8:30 – 8:45AM |
| What is CRM? |
8:45– 9:15AM |
| Business Case for CRM |
9:15 – 10:00 AM |
| Break |
10:00 AM - 10:15 AM |
| CRM in Action |
10:15 AM– 11:00 AM |
| Discussion with CEOs |
11:00 - 11:45 AM |
| Closing Remarks/ Q&A |
11:45 AM – 12:00 PM |
Regististration is FREE if you pre-register by 5:00 PM on June 15th. Click Here to register. There will be a registration fee of $10 at the door if you have not pre-registered.
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What is CRM2?
Last year CRM Essentials reviewed the state of CRM in the minority business community (in an article for CRM Magazine) and offered some thoughts on our findings. A lack of awareness and understanding of CRM appeared to be the leading factor in the low adoption rates uncovered. The scarcity of CRM-related content and vendor presence in minority business publications and professional organizations were identified as main contributors to this condition. In the article we coined the phrase Community Relationship Management as a potential remedy for the low awareness and adoption of CRM. Click here for more...
Using community relationship management to raise awareness and adoption of customer relationship management strategies and technologies can now be summed up in one easy phrase – CRM2. Symbolized by the underlined “R”, relationships are essential to the success of this endeavor. Salesforce.com recognizes the importance of building relationships with two of the fastest growing segments of the small business community – minority and women owned companies. CRM Essentials is excited to have Salesforce.com as a lead sponsor of the CRM2 Road Show, starting in Atlanta on June 16th. The aim of these road shows is to introduce minority and women business owners to customer relationship management and to explain how CRM strategies and technologies can positively affect their productivity, profitability and competitiveness. |
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