CRM Essentials - About Us

Our Philosophy

There are a number of industry definitions of Customer Relationship Management (CRM). While the acronym is fairly new the principles of CRM have been in practice for many years.

The process of attaining, retaining and servicing a customer falls under the umbrella of CRM, but it would not be appropriate to put all business processes under that one umbrella.

It's safe to say CRM in every company has some or all of the components a business strategy requires for interacting with customers more effectively, and profitably.

It is our philosophy at CRM Essentials to devote our attention to understanding our customer's unique business strategy and processes, instead of categorizing their CRM needs with standard industry jargon.

A thorough understanding of each client's business goals allow us to design and implement the best CRM solution to achieve them.

Quick Contact

Site:      http://www.crm-essentials.com
Email:    info@crm-essentials.com
Phone:  1-770-642-1834
ZIP:      30281

What do Mahatma Gandhi and Sam Walton have to do with CRM? As opposite as these two individuals appear to be, they have summed up our feelings on CRM. If you agree with Gandhi, Sam and us, please contact us to discuss further how we can aid you in your search for better interactions with your best customers.


Michael Thomas, Partner Michael W. Thomas is Co-founder and Partner of CRM Essentials LLC, a management consulting/advisory firm focused on implementing strategies and technologies affecting profitability through customer relationship management. Thomas has over 20 years of technology sales and management experience working for Automatic Data Processing (ADP), Oracle Corporation and Peoplesoft. Thomas received CRM Magazine's 2004 Most Influential Leader Award along with his business partner Brent Leary. He serves on the national board of the Customer Relationship Management Association as President and as the Marketing Chair of the Technology Association of Georgia's Minority Technology Council special interest group. Thomas also sits on the Atlanta Business League's Technology Committee. Thomas attended Kennesaw College where he studied Business Management. Brenton Leary, Partner Brent Leary is Co-founder and Partner of CRM Essentials LLC, a management consulting/advisory firm focused on implementing strategies and technologies affecting profitability through customer relationship management. He has over 14 years of IT and management consulting experience working on projects for PricewaterhouseCoopers, BellSouth, Compaq, the IMF and World Bank. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology and as the Programming Chair of the Technology Association of Georgia’s Minority Technology Council special interest group. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. Vickie L. Thomas, Business Development Vickie brings to CRM Essentials LLC over twelve years of experience in both Pre and Post Sales roles working for Saratoga Systems, Inc., QCI Consultants and Automatic Data Processing (ADP). Vickie has experience with various strategic software applications, (HR/Payroll, ERP and CRM), as well as a myriad of industries over the years. The knowledge she brings to the table has proven to be well received during the initial stages of the Sales process. She is a member of CRMA -Atlanta, Customer Relationship Management Association, and MTech Council, a Technology Association of Georgia's Minority Technology Council special interest group. She is also on the Board of Directors for the Marietta Museum of History. Vickie attended Georgia State University, B. S. Urban Policy Studies, Human Resources.

Sam Walton on Customers *“The customer has all the answers…* *and all the money…”*	Gandhi on Customers “A Customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is a part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

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